About Us

Dikhega Badiya to Bikega bhi Badiya

eLookCart is a fashion marketplace for men & women, with a focus on personalization. We believe every person can be fashionable everyday. To deliver this promise, we have built a sophisticated stylist recommendation functionality. Using our in-house AI platform, we help users discover the most relevant fashion that suits their body, lifestyle, personality and budget.

At eLookCart, we strive to provide everything that men & women an vast collection of fashionable products from Indian and International manufacturers at low prices to suit every budget and reliable delivery. Our robust systems provide complete purchase protection in every transaction.

Customers can shop using eLookCart website, and pick from a large collection of shirt, t-shirt, sarees, kurta kurtis, dress material, dresses, tops, jeans, jeggings, leggings, jewellery, lingerie, footwear, beauty products and more.

We keep enhancing our technology and product assortment to ensure that eLookCart is the most delightful shopping experience for every men & women.

Our Vision

eLookCart is s first personal shopping app. The Gujarat-based funded startup was started with a vision to every s personal. eLookCart has a highly differentiated proposition of offering a free, online personal stylist in an app to its users. The app handpicks the best clothes for users based on their body type, skin tone, budget and style preferences. It provides instant recommendations from stylists on the kind of clothes that will suit the user, how to wear them, and what to pair them with.

It also brings the convenience of multiple stores on one single cart. With 15,00,000 products from more 4000 stores including top online stores and 3000 brands are made available to discerning users interested in shopping for fashion that makes them look good. eLookCart offers the largest catalogue of fashion products.

Our Founding team

In the fall of 2019, the 24-year-old Prakash Tank left Windzoon Technologies and started this business.

His passion for products and frustration with the lack of transparency in pricing led them to build eLookCart.